9 Reasons Gold Filled Jewellery is a Great Investment

July 10, 2025

9 Reasons Gold-Filled Jewellery is a Great Investment

At Lulu + Belle we love using gold filled (also known as rolled gold) for our gold pieces wherever possible instead of using lesser quality gold plating.  Ever wondered why gold-filled jewellery is considered a premium material for demi-fine jewellery? Discover the secret behind its skyrocketing popularity!

1. Exceptional Durability You Didn’t Expect
Did you know gold-filled jewellery can last up to 10 years or more with daily wear? Unlike typical gold-plated pieces, gold-filled jewellery boasts a thick, solid layer of gold, pressure bonded to a sturdy base metal - often jeweller's brass,  making it extraordinarily resilient and highly resistant to wear, tarnishing, and discoloration. We've created a full guide to understand the difference between solid gold, gold filled and gold plated here. 

2. Affordable Luxury
Enjoy the luxurious look and feel of solid gold jewellery without the hefty price tag. Gold-filled pieces offer the same elegant appearance at a fraction of the cost. 

3. Hypoallergenic and Skin-Friendly
Perfect for sensitive skin, gold-filled jewellery is hypoallergenic and contains no nickle significantly reducing the risk of irritation or allergic reactions.

4. Retains Value Over Time
Unlike gold-plated pieces, gold-filled jewellery maintains its value due to the substantial gold content - which must be 1/20th of the weight of the piece overall, making it an excellent long-term choice. 

5. Easy to Care For
Simple care routines keep your gold-filled jewellery sparkling and beautiful for years. Regular gentle cleaning with a soft tooth brush and gentle detergent will preserve its shine effortlessly. A soft gold polishing cloth will buff it to a perfect shine. See tips for caring for your gold filled jewellery here. 

Solid Gold, Gold Filled and Gold Plated Jewellery Comparison Chart 

6. Versatile and Timeless Style
Gold-filled jewellery seamlessly complements both casual and formal attire. Its timeless appeal ensures your investment remains stylish year after year.

7. Environmentally Conscious Choice
Gold-filled jewellery production uses fewer resources compared to solid gold, making it an eco-friendly and responsible investment for environmentally-conscious jewellery lovers.

8. Resistant to Water and Sweat
Gold-filled jewellery stands up very well against everyday elements like water, sweat, and humidity, making it perfect for daily wear, even for active lifestyles. Giving the piece an occasional clean and polish will help with the longevity of the piece. 

9. Ideal for Pieces with Meaning 
Thanks to its superior durability and lasting beauty, gold-filled jewellery is ideal for meaningful pieces that you want to last, allowing your cherished jewellery to be passed down to family members. 

Find your favourite new piece of personalised gold filled jewellery here. 

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